With 25 years of marketing experience I bring a unique perspective to our clients - leveraging my background on both the agency & client sides to provide strategic insights, marketing programs that drive leads & sales and design thinking that builds brand along the way.
2016 - Present
– Account management team oversight
– Client strategy & planning
– Digital and traditional media strategy & planning
– Paid & organic social media programs
2014 – 2016
– Development of corporate brand oversight and governance
– Corporate web strategy and management
– Corporate social media strategy, governance & management
– Consumer marketing development and management
2011 – 2014
Responsible for brand development and articulation as well as cross-functional advertising, direct marketing and social media strategy and execution encompassing both brand building and lead generation strategies and tactics.
Integrated with cross-functional leads on digital, sales and marketing delivery for consistent, seamless messages to our audiences.
2005 – 2011
Led messaging strategy, advertising, agency management and merchandising efforts for Cricket business lines as well as brand development and integrated marketing planning for Muve Music.
2004 – 2005
Account lead on Propel Fitness Water and Cricket Wireless accounts. Managed client relationship and account teams and partnered on marketing strategies that helped Propel meet all sales goals while extending the brand to a new audience tier; Helped return Cricket to positive customer and top line revenue growth, ultimately leading to client bringing me in house as Director of Marketing.
2000 – 2004
Brand management for Craftsman tools; Oversight for marketing activities for the tool and fitness departments at Sears; Partnered with Creative Director and Media team to drive successful first season of product and marketing integration with Extreme Makeover: Home Edition.
1998 - 2000
Broad Liberal Arts education in a personally crafted double major combining Business, Marketing, Advertising & Communication.