rich-image-self-resume
Rich Mackey
Marketer • Photographer

With 25 years of marketing experience I bring a unique perspective to our clients - leveraging my background on both the agency & client sides to provide strategic insights, marketing programs that drive leads & sales and design thinking that builds brand along the way.

Experience

2016 - Present

Principal/Strategic Lead
Antidote 71, Sioux City IA, Omaha NE, & San Diego CA

Responsible for:
– Account management team oversight
– Client strategy & planning
– Digital and traditional media strategy & planning
– Paid & organic social media programs

2014 – 2016

Vice President Communication: Brand & Social Media
LPL Financial, San Diego CA

Responsible for:
– Development of corporate brand oversight and governance
– Corporate web strategy and management
– Corporate social media strategy, governance & management
– Consumer marketing development and management

2011 – 2014

Vice President Marketing: Brand, Direct & Social Media
LPL Financial, San Diego CA

Responsible for brand development and articulation as well as cross-functional advertising, direct marketing and social media strategy and execution encompassing both brand building and lead generation strategies and tactics.

Integrated with cross-functional leads on digital, sales and marketing delivery for consistent, seamless messages to our audiences.

2005 – 2011

Sr. Director Consumer Marketing
Cricket Wireless, San Diego CA & Denver CO

Led messaging strategy, advertising, agency management and merchandising efforts for Cricket business lines as well as brand development and integrated marketing planning for Muve Music.

2004 – 2005

Account Director
Element 79 Partners, Chicago IL

Account lead on Propel Fitness Water and Cricket Wireless accounts. Managed client relationship and account teams and partnered on marketing strategies that helped Propel meet all sales goals while extending the brand to a new audience tier; Helped return Cricket to positive customer and top line revenue growth, ultimately leading to client bringing me in house as Director of Marketing.

2000 – 2004

Account Supervisor
Ogilvy & Mather, Chicago IL

Brand management for Craftsman tools; Oversight for marketing activities for the tool and fitness departments at Sears; Partnered with Creative Director and Media team to drive successful first season of product and marketing integration with Extreme Makeover: Home Edition.

1998 - 2000

Account Executive
Redstone Advertising, Omaha NE

1997-1998

Marketing Specialist
KPTM/KXVO Television Stations, Omaha NE

1995-1997

Account Executive & Writer
Wm. Bass Advertising & Associates, Sioux City IA
Education Highlights
Bachelors in Corporate Communication & Business Administration
Morningside College, Sioux City IA

Broad Liberal Arts education in a personally crafted double major combining Business, Marketing, Advertising & Communication.